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From the Orange County Register

Story and Photos BY ANDERS HOWMANN / STAFF WRITER

Fullerton craftsman carves cowboy flair

Gary Mathis carves through pure sterling silver with ease.

Curlicue flower flourishes slowly appear as he cuts across the metal surface using a mixture of hand and pneumatic-assisted tools. His steady hands are guided only by a faint pencil outline.

“An old friend of mine told me, ‘The sign of a true artist is somebody who can fix their screw-ups,’” Mathis said. Serious errors can be costly, especially when working on a silver canvas.

After hours of drawing lines and etching, Mathis is left with a gleaming silver belt buckle. The lines of each petal in the depicted flowers are beautifully beveled, and fine textures give definition. He’ll sell the buckle for thousands of dollars on his website, garyscustomsaddleryandsilver.com.

Most of Mathis’ customers are cattle-ranch owners and cowboy enthusiasts in Texas and Florida.

“You know what’s ironic?” Mathis said, holding up a completed belt buckle. “This is a $7,000 belt buckle. You are buying a $7,000 belt buckle to hold up a $25 pair of Wranglers. Sometimes it amazes me.”

He sells hundreds of decorative buckles a year. For some, they are flashy cowboy fashion. For others, the Western jewelry piece becomes a family heirloom.

Over the years, Mathis has become a talented salesman, too.

“Selling buckles is just like selling a car … it’s all about the add-ons,” Mathis said. “Let’s do something unique to this buckle that says, ‘This is a custom buckle.’”

While most designs are influenced by the requests of his customers, Mathis has a folder full of belt buckle sketches. His designs include wildlife, cowboys, Indians and horses.

Mathis – a self-proclaimed cowboy – works from the garage of his Fullerton home. He has more than 50 years of experience working with leather, repairing saddles and training horses.

During the holidays, Mathis’ worn hands etch, cut and stamp for 16 hours a day. Coffee and cigars keep him going late into the night.

Mathis’ materials aren’t cheap. The craftsman buys silver for more than $2,000 a sheet. After hours of engraving, Mathis’ workbench is covered in precious-metal shavings. Every speck is recycled, he said.

Once, Mathis sold a belt buckle set made entirely of 22-karat gold. It was worth $22,000 – Mathis’ most valuable project yet.

Between metalworking projects, Mathis hand-carves belts and fashions custom saddles. His belts go for more than $300, and his saddles for more than $3,000. The belts are carved and sewn from thick strips of deep brown leather. Using dozens of stamps, bevels and knives, Mathis carves intricate images of acorns, flowers and leaves.

Occasionally, he will will use more exotic materials such as snakeskin.

“How would you like to run into this snake?” Mathis said as he rolled out a 16-foot python skin to be used in a future project.

While Mathis is busy with orders, the craftsman says he is working himself out of business. While his website garners traffic from new customers, Mathis’ sales have a 98 percent attrition rate.

“How many $600 buckles and how many $300 belts does one customer want?” Mathis said. “My belts last for 20 years. My buckles last for generations.”

While demand is still strong for his products, Mathis believes he is part of a dying breed. Few young people are learning how to carve leather, create saddles and etch silver.

“I don’t see this as something that is going to intrigue somebody coming out of college,” Mathis said. “Everybody wants to be technology-based. This is old school.”

Contact the writer: 714-704-3754 or ahowmann@ocregister.com

© 2014 Orange County Register, Permission kindly granted by the OC Register